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If you have an ATM on-site, or are thinking about adding one, you’re already offering more convenience to your customers. However, another big opportunity many business owners overlook: ATM surrounds and signage.

A high-quality ATM with the right presentation attracts as much as it serves. When customers see a clean, well-lit, and branded ATM, it builds trust, reinforces your business’s professionalism, and increases usage.

At MVP Financial Equipment, we help businesses like yours buy an ATM, maintain it through dependable ATM services, and maximize its impact with custom surrounds and signage. In this resource, we’ll show you how these upgrades can help your machine stand out, attract more users, and reflect the quality of your business.

What Are ATM Surrounds and Signage?

  • ATM Surrounds are structures that frame or house your ATM. Think of them like a storefront for your machine. They add style, structure, and security.
  • ATM Signage includes decals, backlit panels, or branded signs that make your ATM visible and recognizable.

Together, they help your ATM go from “just another machine” to a trusted service point your customers are more likely to use.

Why Your ATM Needs Surrounds and Signage

Step one is to buy an ATM. Step two, is to get surrounds and signage that take that investment to the next level.

Boost Visibility, Boost Transactions

An unmarked ATM can blend into the background, especially in a busy store or dimly lit corner. Surrounds with lighting and clear signage help draw attention to your machine, increasing foot traffic and transaction volume.

Want more ideas for promoting your ATM visually? Check out our related blog: Marketing Your ATM: MVP Surrounds & Signage for practical ways to drive usage and visibility.

Turn Your ATM Into a Branding Tool

Custom surrounds allow you to match your ATM’s appearance to your business brand. With your logo, colors, and signage all in one place, your ATM becomes an extension of your store’s identity.

Improve Customer Confidence

Customers are more likely to use an ATM that looks clean, modern, and safe. A professionally branded machine combined with regular ATM services shows you’re committed to quality and reliability.

Stand Out from the Competition

You need a polished, branded ATM to stand out. Better presentation leads to more usage, and more usage leads to more revenue.

Why MVP Is the Right Partner for Your ATM Branding Strategy

Having a great ATM setup consists of three key components: how the machine looks, performs, and supports your business goals. 

At MVP Financial Equipment, we help you do more than just buy an ATM. We provide access to the full picture: custom ATM surrounds and signage, performance-driven upgrades, and expert services to support your strategy long-term.

When you’re ready to upgrade visibility with illuminated signage or improve customer trust with a sleek surround, our solutions are backed by real experience. From single-machine retailers to financial institutions managing hundreds of units, MVP helps you turn your ATM into a trusted extension of your brand, and a revenue-generating asset.

How We Help with Branding

MVP works with our trusted branding provider, Companion Systems, to help our clients get the look and functionality they need. 

We consult with you on your entire ATM presence:

During your consultation, we’ll:

  • Review your location, lighting, and traffic
  • Recommend signage and surround options to improve visibility

From installing a new surround to installation, we help you build a setup that looks great and performs even better.

Services That Support Your Setup

Once your ATM is installed and looking great, it needs to stay that way. MVP offers comprehensive ATM services designed to protect your investment, maximize uptime, and keep your signage and surrounds in top condition.

We offer:

  • 1st Line Service – On-site care to keep your ATM clean and customer-ready
  • 2nd Line Maintenance – Technical repairs and parts
  • Preventative Maintenance – Regular servicing to avoid breakdowns
  • Cleaning & Compliance – Ensure your ATM and branding stay safe and up to standard

From retailers to financial institutions, these services keep your ATM running and your presentation sharp.

Get Expert Help

Understanding what to upgrade–and when–is key to getting the most from your ATM investment.

Our ATM consulting service helps you figure out what works, what doesn’t, and what will save you money. We’re not tied to one manufacturer, so our recommendations are honest and tailored to your goals.

We’ll help you answer:

  • Are your ATMs costing too much to maintain?
  • Do you need new signage or just a simple refresh?
  • Are you ADA, PCI, and EMV compliant?
  • Do you have older machines to sell or repurpose?

When you’re ready to make changes, an MVP ATM technician will ensure everything is set up with smooth efficiency. 

Build Your ATM Presence: From Signage to Strategy

Your ATM is more than a machine. It’s part of your customer experience, and a visible part of your brand. 

With MVP, you can:

  • Buy a brand new or refurbished ATM that fits your traffic and business goals
  • Add surrounds and signage that boost visibility and brand trust
  • Schedule maintenance with expert ATM technicians and other services
  • Access consulting that helps you plan smarter, stay up-to-date, and save money

Get started now by visiting our Products Page to explore our equipment and signage options–or contact us for a free consultation. Let’s build an ATM solution that’s as professional and customer-focused as your business.